This four column steel-cased cigarette vendor was way ahead of its time with its amazing mechanically scrolling advertising banner which seems to anticipate the digital age. The 'ENTIRELY AUTOMATIC' product delivery mechanism was also advanced for its day, totally eliminating the need to pull or push a drawer to receive the goods, and thereby removing a common cause of trouble. A further feature of the De Luxe model was the central dial barometer in place of the Smiths clock.