A major dealer and importer of American coin-operated games, the Samson Novelty Company Ltd. badge appears on many games they distributed. They were official British and European distributor for Mills until 1938. They also had manufacturing facilities and appear to have designed and built a few of their own games. The company was in business from 1925 until the 1960s, with premises at 43/45 White Hart Lane, Barnes. London SW 13 and 246/7 Tottenham Court Road, London, W1 .

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